Editorial Standards

Content about emotions falls under Google's YMYL (Your Money Your Life) guidelines because it relates to mental and emotional health. We take this responsibility seriously.

Content principles

• Educational, never clinical. All content is framed as informational and educational. We never provide diagnoses, treatment recommendations, or prescriptive medical advice.
• Third-person perspective. Content uses hedging language ("may", "often", "can") and avoids directly addressing or prescribing to readers.
• Compassionate tone. The tone is warm and professional — like a trusted educational resource, not a clinical manual.
• No false expertise claims. We are transparent that content is AI-synthesized from psychological literature, not written by licensed practitioners.
• Safety-first for sensitive topics. Emotions associated with crisis situations (depression, despair, hopelessness) display crisis resources prominently.

Language we avoid

• "You should..." or "You must..." (prescriptive)
• "If you have these symptoms, you may have..." (diagnostic)
• "Always" or "definitely" (absolutist)
• "Take medication" or "treatment plan" (clinical advice)
• First-person or conversational language

Crisis and safety resources

Every emotion page includes a link to mental health resources. Pages about high-risk negative emotions display crisis resources above the fold with elevated visual prominence.

Continuous improvement

We are committed to improving content quality over time. Future plans include professional mental health review of content, expanded citations to primary research, and community feedback integration.